If you’re a business owner on the fence about needing a website, I’ll save you some time… you need one! A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.
Why? Well Here’s Why:
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Why Your Business Needs a Website
Websites work. No matter what your business or profession
A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.
People use the Web in greater and greater numbers, more and more every day. While 10+ Years ago – advertising in the Yellow Pages was standard operating procedure for the majority of businesses. It made perfect sense – the majority of U.S. households used the directory on a daily basis. Now days everyone Google’s it. You get it, Search Engines provide the information – from websites !
Even if you are a local small business, service, contractor or consultant, odds are people have used search engines to look for your business – and if you don’t have a web site… well, you get the picture.
Your business Web page delivers that picture to your customers and prospects, and does it 24 hours a day, 7 days a week, 365 days a year.
Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.
While ecommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then by all means you should consider an ecommerce website.
But if, like most businesses, your products and services aren’t intended for Internet sales, you still need a Web page of your own.
The first thing you will need is a Web hosting service – that’s the address of your business Web page, and the company that actually stores your business’s website on its computers and makes it available to Web users. At TechSquad. Inc. we offer both domain and hosting services. Here are some things to consider as you build a website for your business:
Choosing Your Domain Name
Ideally the address of your website will match the name of your business, such as MyBusinessName.com; in reality, many addresses are already taken. If that’s the case for you, give some thought to an original Web page address/name that reflects your business: MyBusinessNameMyTownName.com, perhaps, or something similar. Remember: your Web page address should deliver your business’s name as closely as possible, as well as being memorable and distinctive.
Your website’s address is a marketing tool too. Do Not limit your choices to .COM only names. While some Top Level Domain (TLD) names will help with SEO, you now have many choices.
Hiring a Web Hosting Service
TechSquad, Inc is a full-featured Web Hosting Service provider, with proven reliability. Offering Managed Hosting, Website creation / Website development, as well as services and products like Domain Names, SSL certificates, Daily Security & Malware Scans, Search Engine Optimization (SEO) and Social Media Marketing.
Make sure your Web hosting service can accommodate all your business needs, changes and additions. As well as doing it quickly and economically.
Creating a Website Design
Creating a website is simpler than it used to be. But many of the simple DIY template driven website creation sites & tools, leave you with a website that looks like everyone else. Plus it may NEVER be listed in a Search engine.
A custom website design does cost more than making your own Web page. But creating a website with the right keywords, schema and structure. So that Search Engines will be able to find you, list you, and display your business to the right client base. In the end its not only the great look for your business, its the ability to be found by your customers.
Did You Know...
- 30% of Consumers won't Consider a business without a Website
- A website makes you look professional
- Your website can attract new customers through Search Engines
- You can showcase your Products and Services
- A website can encourage customers to contact you
- The Majority of Comsumers use websites to find and engage with Businesses
- A website help create your Brand
- A website Help build trust
- You can clearly showcase your products and services